원터가든(Want a garden) 브랜드 디자인
Client : 원터가든
Date : 01. 2023
Scope : Premium Brand Design
Want a Garden is an agricultural corporation based in Wonju, South Korea, that supports the success of young farmers. Our aim is to provide new farmers with valuable experiences and knowledge, including agricultural product production, sales, and customer service, to help them establish and thrive in the industry.
To convey the core values of the company, I explored various logo sketches, using warm, sustainable, and nature as my guiding keywords. Ultimately, I created a Korean emblem that features leaves symbolizing agriculture, conveying a sense of trust and familiarity to the audience. The emblem also represents the company's commitment to helping young farmers in a warm and supportive manner throughout the year, symbolized by the motif of a greenhouse. The graphic elements represent the main crops of the corporation, such as flowers, herbs, peaches, beekeeping, strawberries, cows, and edible insects. These can be utilized in various applications by expressing them as line illustrations with a unified brand feeling.
원터가든은 원주에 터를 잡은 청년농업인의 성공을 함께하는 농업회사법인입니다. 기존 농업인들의 농산물 생산, 판매 및 고객 서비스를 포함한 유용한 경험과 지식을 공유하여 새로운 농업인들과의 발전을 함께하는 것이 목표입니다.회사의 핵심가치를 전달할 수 있도록 따듯함, 지속가능함, 자연 을 키워드로 하여 다양한 로고 스케치를 진행하였습니다.
한글명을 엠블럼 느낌으로, 농업을 상징하는 잎사귀를 결합하여 신뢰감과 친근감을 동시에 느껴질 수 있도록 하고, 심볼은 비닐하우스를 모티브로 연중 따듯하게 청년농업인들을 지원한다는 의미를 담았습니다. 원터가든의 그래픽 요소는 기업의 주요 작물인 꽃, 허브, 복숭아, 양봉, 딸기, 소, 식용곤충을 브랜드와 통일된 느낌의 라인일러스트로 표현하여 다양한 방식으로 활용할 수 있습니다.
Agriculture Corporation Brand Identity Design
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Greedy’s Chicken’s Brand Vision
Features Overview
to name is a merchandising service platform that connects business and customers through emotional product planning as if writing letter to consumers. Logo is designed using a square frame of letter and various proportions of square are used as graphic motifs.
